Purpose

Develop the ability to communicate with impact and influence in a professional context in order to mobilize, persuade, inspire, collaborate and achieve goals.

Customers

For leaders and consultants

Learning objectives

• Develop communication techniques and tools to enhance your speech and have an impact.
• Master influencing communication skills aimed at reaching the audience.
• Experiment with and learn to use tools to adopt an inspiring leadership approach and get people to work toward a common goal.

Organization

Presentations, reflections, discussions (30%); workshops, exercises and practice (70%).

Content

Introduction and context

• Impact, influence, persuasion, communication
• Practical observation exercise: To have an impact

Inspiring communication as a leader

• Context of influence and interlocutors
• Give it meaning: Understanding what drives us to action
• The three pillars of the art of convincing
• Video clip and discussion
• Interactive presentation and practical exercise
• The secret ingredient: tips of the pro
• Experimental exercise in subgroups

Influencing communication: How to persuade

• Structure of the influencing communication
• Tips and tricks for influencing communication
• Experimentation of the persuasive communication method

Dealing with resistance and objections

• Model of the types of resistance
• Tips from the pro to deal with it

Practise: My communication situation

Conclusion

• Learning summary and transfer plan

Training program evaluation